Content optimization, usually referred to as Search Engine Optimization (SEO) has always been paramount when promoting and showcasing products and data. Now, with a huge influx in web marketing, SEO has become even more important to sales success amongst competing developers. To make content widely visible, optimization must occur to ensure that search engines can easily crawl and index data presented on websites.
Once your on search engines, you might land on Page 2 to Page whatever. In order to boost your ranking to Page 1 of search engines, you can use these simple on page techniques to ensure your site gets the boost it needs to rank on Page 1.
Boost Your Ranking using SEO:
1. Do it for the viewers!
Optimizing for better rankings on Google Searches should firstly and foremost consist of aiming to make your viewers happy. Strive to display quality content that will organically draw users to your site. The happier your viewers are, the higher the probability that they will spread the word via social media or by word of mouth.
Google AdWords Keyword Planner can help you search for popular keywords related to your topic or product that you can base your content around . It’s a free and easy to use tool provided by Google to help you boost your rankings.
2. Use Appropriate Page Titles
When Google displays search results, it always posts a site’s content and URL with a bolded title. Each unique page of your site should have its own unique title. Titles need to be short and relevant – unnecessary numbers or lengthy lettering sequences will ultimately complicate crawling and indexing. When picking content, Google bots are simply more likely to choose pages whose titles correspond highly to their content.
3. Meta Tags
Just like a book summary attempts to sell a book to a customer, meta tags attempt to attract search engine crawlers by providing a succinct and informative summary of a web page. The more likely the meta tag is to fit the searcher’s query, the more likely Google will pull it up in search results. Try not to use the same tag for each unique page – create meta tags relevant to each page’s content. Although, meta keywords are not required, but they are still helpful if you do place them.
4. Understand Your URL
URLs with never ending strings of numbers and letters are unsightly and often push perspective viewers away. A good address should be informative and easy on the eyes. It represents your brand and your reputation so keep it relevant to your business and true to what you wish to achieve.
The simpler the URL, the more efficiently search engines can crawl and index the site it represents. Try to avoid creating URLs with more two or three numbers. It’s much easier to remember a phrase or catchy name than a bar code!
DO This: http://www.yoururl.com/post-title
DON’T DO This: http://www.yoururl.com/14589
5. Use Images Efficiently
Placing images on a website is a great way to catch a client’s eye, but many developers don’t use images to their full potential. Images must be titled and given a proper “alt text” description. Alt text provides textual information about an image in the case that, for some reason or other, the image fails to appear on a website, it also helps with accessibility. It is not only a way to guarantee a client is still getting the intended idea while visiting, but it allows search engines to find content based on images. It tells the engine what exactly the image is describing.
By following the steps above, you’ll be even closer to making your business more widely visible through proper Search Engine Optimization. Making content easily readable by engine crawlers means that you will be making it conveniently accessible to prospective clients too.
If you need a ranking boost for your website, feel free to call or email us. We can help you rank better on search engines.